A day in the Life : A Media Blog

A day in the Life: A media Blog

I finally got a day where I had the opportunity to document the media I encounter in an average day. So bare with me as I must admit I do not live the most exciting life. I woke up Sunday morning and proceeded with my usual routine. I like to get a coffee every morning, but not just any old cup of Joe will do, I need to have Tim hormones in my gut. Perhaps this was the first example of how the media has impacted my life. I am unable to settle for anything but the "best", and arguably the most dominant coffee chains in the world. The companies with the most money have the ability to produce commercials that become imbedded in our minds, especially when we see this commercial upwards of 3 times a day. I dragged myself to the UC and got my timmies, and enjoyed it there. As I looked around, I saw a lot of advertisements for Rogers’s communication. During orientation week, Rogers was all over campus promoting their wireless, internet, and home packages. It is pretty well know that Rogers has a communication tower on U of G campus, which kills almost all of Bell and Telus’ signal. Sadly, I have bought into Rogers. As much as I hate them, I still choose them. This was possibly my second major encounter of the day that really had me thinking.

I then proceeded back to my room where I engaged in about 5 straight hours of NFL football coverage. Football is a sport with one target market. Macho, pompous men who will do just about anything to ditch their wives, and watch the game with their buddies. Oh, and get absolutely wasted in the process. It is quiet the tradition. I can’t say I fall into this macho man category and only feel like that that is the NFL’s targeted audience because of the ads they run during their programming. Every ad is either for cars, beer, pizza, or the latest action DVD available on BLU RAY!...Sadly, this is what my peers and I buy into.

Even though we are conscious of the media, and the fact it will attempt to manipulate us, we buy into it. I wish I could change this, and some days I do feel like I do a good job of ignoring the media, but the fact is it’s everywhere and is unavoidable.