Media image : Hydroxicut Weight Loss Suplement

This is a magazine advertisement that is very common in popular magazines throughout Canada and the U.S. This ad is promoting yet another weight loss product that claims to have fast, effective results with minimal side effects.

You can easily find this ad or a similar ad in magazines such as People, US weekly, Men’s Health or Cosmopolitan. This is prime location for this advertisement because it covers a wide target market. For those who read fashion or magazines about celebrity gossip, and see this ad, it may encourage them to try this product so maybe they can fit into that size 0 dress they always wanted from Guess. And it is also a perfect ad to be placed in any health magazine, because you now have revealed this product to those who are health conscious, but may want to lose a bit of weight. In North American culture we are exposed to these types of ads everywhere we look.

Media has brainwashed us to believe we are not good enough the way we are, and especially target teenagers due to their vulnerability. Personally, I see this ad and laugh. In the before picture, we see an image of a man who looks to be about average, but is alone and obviously not happy with his physique. Then we see the after image, and look at those “results”. In just 8 weeks we can all have great abs, a tan, a new haircut, and a Carmen Electra look alike on our side. It just goes to show how happy anyone can be if we just try this weight loss product. Sadly, millions will buy into this thinking they will be able to be as happy as this chap.